Tools & Resources for Tourism Operators
Practical guides, templates, toolkits, and programs curated for tourism businesses in Southeast New Brunswick. Find what you need to grow, digitize, and thrive.
59
Resources
7
Categories
20+
Organizations
How to Use This Portal
Three simple steps to find the right resources for your business.
Choose a Category
Browse the 7 resource categories organized by business need, or use search to find specific topics.
Explore Guides & Tools
Each resource includes a description, best-for guidance, and practical usage notes to help you decide.
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Click through to the original resource. Most are free and ready to use immediately.
Resource Categories
Explore resources organized by business need.
Business Digitization
Digital readiness assessments, online marketing tools, cybersecurity guides, and technology adoption resources for tourism operators.
Labour / HR Recruitment & Management
Workforce planning, recruiting strategies, newcomer hiring support, compensation tools, and HR best practices for tourism businesses.
Business Operations & Productivity
Operational efficiency toolkits, strategic planning templates, financial tracking, emergency preparedness, and business continuity resources.
Marketing Templates
Marketing plan templates, digital marketing modules, brand toolkits, campaign asset kits, and travel trade resources.
New Product & Experience Development
Experience development frameworks, market readiness tools, accessibility guides, and innovation resources for tourism products.
Green Business & Climate Adaptation
Sustainability certification, climate adaptation strategies, green business toolkits, and environmental responsibility guides.
Workforce Inclusion
Diversity and inclusion frameworks, accessibility standards, Indigenous tourism resources, and inclusive workplace guides.
Recommended Resources
High-priority resources selected for maximum impact.
TIAC READI Resources / Digital READI Playbook
Tourism Industry Association of Canada (TIAC)
Step-by-step business assessment for digital readiness; links to Digital Main Street resources.
Best for: Operators needing a digital baseline and practical next steps.
Tourism HR Canada HR Toolkit
Tourism HR Canada
Strategic HR planning, recruiting from alternate labour pools, career development and compensation approaches.
Best for: Operators needing a practical HR foundation.
Operational Efficiency Toolkit
BDC
Waste reduction, process optimization, workforce efficiency benchmarking and cost streamlining.
Best for: Operators wanting to improve profitability and consistency.
Marketing Plan Template
BDC
Brand, target customers, tactics, objectives and measurement.
Best for: Small businesses needing a basic marketing roadmap.
Remarkable Experiences Program
Destination Canada
Experience design framework with storytelling, emotional engagement and sensory design.
Best for: Operators wanting to move from basic services to signature experiences.
Green Key Global Certification
Green Key Global / Hotel Association of Canada
Environmental certification program for hotels and accommodations.
Best for: Accommodation operators wanting recognized sustainability credentials.
Need Help Finding the Right Resource?
Our team at Destination Sud-Est is here to help you navigate these resources and find the best fit for your business needs.